Wine may seem like the fallback gift with a, perhaps rightful, reputation as impersonal. Winc, like a few of the other flashy new wine clubs, is hoping to change that by delving deep inside your palate and making ordering wine by mail an engaging experience. If there’s someone on your list you suspect would love to learn more about wine or their own preferences — strange as that may sound — a Winc subscription is a great place to start. The company starts you off with a profile and palate analysis, and then sends wines it thinks you’ll like. Each time you rate them so the shipments from various producers start to jibe better with your taste. 

Winc monthly memberships start at an affordable $39 (plus $9 shipping) for three bottles per month. You can buy a gift card for as few or as many months as you’d like to bequeath, or just send a one-time shipment of wine. Who doesn’t love that?

Better yet, take advantage of Winc’s New Year’s promo and score four bottles for just $29.

Read more: Best Wine Subscriptions