Despite the criticism of being overpriced, Nvidia’s latest GeForce RTX 40-series products are presently some of the best graphics cards on the market. However, It looks like Ada Lovelace sales aren’t booming, as Asus UK (opens in new tab) has launched a trade-in program to bolster sales.

Asus’ trade-in campaign isn’t any different from your typical car or cellphone trade-in program. In fact, Asus offered a similar program in the past. You trade in your old graphics card, and the value is deducted from the price of the new graphics card. But, of course, you’ll have to analyze the action of doing so since sometimes it’s just financially better to sell the graphics card yourself than to trade it in.

The offer runs from February 3 to March 17 and is open to GeForce and Radeon owners as long as their graphics cards are on the list of qualifying SKUs. The compensation varies between £50 ($61) to £300 ($363), depending on the age of your graphics card. Asus accepts models as old as the GeForce RTX 1060 or the Radeon RX Vega 56 and as recent as the GeForce RTX 3060 Ti or the Radeon RX 6650 XT. The promotion is limited to buyers in the UK and the participating retailers Asus UK, AWD-IT, Amazon UK, Box, CCL, Currys, Ebuyer, Novatech, Overclockers UK, and Scan.

Qualifying Asus GeForce RTX 40-series GPUs

Asus’s list of qualifying products consists of various custom GeForce RTX 4070 Ti and GeForce RTX 4080 models. The less expensive models, such as TUF Gaming GeForce RTX 4080 or TUF Gaming GeForce RTX 4070 Ti OC Edition, are eligible for trade-in. Asus also included more premium offerings like the ROG Strix GeForce RTX 4080 OC Edition and ROG Strix GeForce RTX 4070 Ti OC Edition.

Surprisingly, Asus didn’t put the GeForce RTX 4090 in the trade-in program. The decision implies that GeForce RTX 4090 sales are meeting the company’s projections; meanwhile, the lesser models like the GeForce RTX 4080 and GeForce RTX 4070 Ti need a little push. However, it shouldn’t be a shock since the GeForce RTX 4090 has managed to break into Steam’s Hardware Survey, whereas the GeForce RTX 4080 and GeForce RTX 4070 Ti are nowhere to be found.

Qualifying GeForce, Radeon GPU Trade-ins

Asus’ value for some of the more recent graphics cards is undoubtedly hard to swallow. For example, the company’s paying £230 ($278) for a GeForce RTX 3060 Ti that costs over £430 ($519) on the UK market when new. The trade-in graphics card is still subject to revision, so owners may not even get the total amount that Asus is offering. For comparison, used GeForce RTX 3060 Ti graphics cards are going for at least £300 ($362) on eBay UK, so you can certainly get better value by selling it on your own. The only reason anyone would take up Asus on the trade-in offer is if they don’t want to go through the hassle of selling the graphics card on the second-hand market.

The most that Asus will offer is £300 ($362) for the GeForce RTX 2080 Ti. Logically, stores don’t sell the GeForce RTX 2080 Ti anymore, so you can only find it used. However, eBay UK sellers are offloading GeForce RTX 2080 Ti for under £200 ($241), so that’s one of the Asus offers that looks sound.