Apple has now released photos from the brunch, which took place at the lavish Mount Street Restaurant in London, with Apple taking three floors of the building. Representing the Writers’ Guild of Great Britain, AppleInsider’s William Gallagher was there.

There were no speeches, no presentations, and Apple TV+ said that it was being held to honor excellence in global storytelling and creativity. It was also because so many productions were currently filming in the city, though at the same time it gathered stars from recent hits.

So it featured many people from the Christmas hit “The Boy, the Mole, the Fox and the Horse,” such as director Charlie Mackesy, producers Hannah Minghella and Matthew Freud, plus composer Isobel Waller-Bridge.

“Ted Lasso” was represented by many stars including Annette Badland, who rescued a slightly overwhelmed William and drew him into conversation about the show being recognized even as she vacationed in Peru.

Apple TV+ Europe creative director Jay Hunt, and actors including Brian Cox and “CODA” star Troy Kotsur, were there, as were stars from “Slow Horses,” which is currently in production.

The event was held ahead of the Bafta awards, at which Apple TV+ won for best British short animation with “The Boy, the Mole, the Fox and the Horse.”