Some things pass me by.

I may have never seen them. I may have seen one but imagined I didn’t. Or, I may not have even considered that a certain concept was something people might pay money — even a lot of money — for.

I was, therefore, arrested beyond reason when I received a PR rep’s email entitled: “Cool Gadget For Creating Patterned Ice Cubes: The Ice Designer.”

No, I didn’t immediately open the email. Instead, I went to Amazon to search for the two words “ice” and “designer.” Was this really a thing?

The search results melted out of the page.

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For example, there was the “Siligrams Monogrammed Bartender Ice Cube Tray — Personalized Custom 2 inch Cocktail Ice Cube Tray — Custom Silicone Ice Cube Mold — Gift For Him — Ice Stamp — Whisky Ice Cube — Design Your Own.”

But not a gift for her? Even if you design your own? Would anyone pay $39.99 for this? It seems they would.

Then there was this: “The Premium Clear Ice Ball Maker Mold — Whiskey Ice Ball Maker Large 2.4 Inch — Crystal Clear Ice Maker Sphere — Sphere Ice Mold Maker with Storage Bag — Clear Ice Mold for Clear Sphere Ball Ice Maker.”

Four ice balls will cost you $84.95.

I leave that last sentence for your consideration while I tell you of something else that surprised me. It appears that some people go to all this trouble just to make ice cubes look, what? Prettier? More edifying?

Back I scuttled to the tempting email. I could really create patterned ice cubes? All on my own?

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The email offered: “The Ice Designer is an innovative brass plate that makes the perfect addition to your home bar!”

I wanted to exclaim right back: “I had no idea my home bar needed an innovative brass plate! Thank you!”

Then I paused.

One, I don’t have a home bar. The bars I go to aren’t at home.

And two, how often have I ever needed an innovative brass plate?

I read on, as the email was blissfully short.

The next line of untrammeled excitement read: “The Ice Designer makes five different patterns when an ice cube is pressed on it. The thick, deep grooves in this highly conductive metal plate have patterns that emboss the ice fast, and last relatively long in a drink — plus they look really, really cool!”

They look really, really cool? And they last relatively long? Wait, how relative is your sense of cool? And how relative is your sense of length?

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Also, I must tell you that this innovative brass plate, one that my nonexistent home bar — well, there’s a kitchen cupboard with a couple of bottles inside — desperately needs, has a high price. $197, no less.

I went to the Ice Designer site and discovered you can even get a customized ice designer plate. If you want just one square customized, it costs $297. The whole thing customized? That’ll be $397.

Is this the sort of thing that they now have at Twitter HQ? I wondered.

We’re talking about your money and your predilections here. You must choose what makes you happy.

I’ll just say that I learned something, and sometimes I’m quite startled by what I learn.

Innovation

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• 

  The drone wranglers: How the most authentic Old West town in the US is delivering the future of flight

• 

  This 3D printing system converts waste sawdust into stunning wooden lamps and guitars

• 

  Flying cars are here and available to preorder

• 

  The best affordable EVs and how the federal tax credit can save you $7,500