Apple users race to replace their iPhones more quickly than an iPad or Mac
Apple users race to replace their iPhones more quickly than an iPad or Mac
Unsurprisingly, a survey demonstrates that the iPhone is more critical in Apple users’ lives than an iPad or Mac, leading to faster replacements.
All three devices are essential enough to warrant quick repairs or replacements if needed, and people tend to repair or replace their iPhones more quickly than their iPad or Macs. Consumer Intelligence Research Partners surveyed Apple customers on their preferences.
Over 80% of respondents said they would replace a lost, stolen, or damaged iPhone immediately or within a few days, with more saying they would do so than wait. Just 6% of people would wait for a working iPhone longer than a week.
But the iPad and Mac aren’t too far behind. For those device categories, approximately 60% of those owners said they would fix or replace it the same day or within a few days.
Mac users also need their computers a little more than iPad owners need their tablets. For example, about 90% of Mac users would replace a lost, stolen, or broken computer within one week, but only 80% of iPad owners would do so in the same timeframe.
Only a tiny minority of iPhone, iPad, and Mac users said they would not replace a lost, stolen, or damaged gadget, indicating that all three products have become indispensable to Apple users.
Mac owners are the ones who can most go without their device at 3%, but only 1% of iPhone users said they wouldn’t get a replacement. It’s a device that people can more easily carry with them and serves as a lifeline to the world — sometimes literally.