Twitter has begun removing blue checkmarks en masse from legacy verified accounts, fulfilling one of owner Elon Musk’s long-stated plans for the social media network.
Twitter’s blue check apocalypse is here, and this is the full story
April 20, 2023
Twitter’s blue check apocalypse is here, and this is the full story
Pin PINNEDTODAY, 48 minutes ago
Twitter begins removing blue checkmarks from all legacy users
Illustration by Kristen Radtke / The Verge; Photo: Getty ImagesThe change is apparent on Twitter accounts for several Verge writers and other journalists like LA Times reporter Matt Pearce, with the verification logos occasionally disappearing and reappearing between page reloads.
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TODAY, 31 minutes ago
You think you know a person.And then you find out (again) that they pay for Twitter Blue. (We still love Joanna, obviously.)
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TODAY, 34 minutes ago
You can’t just add a checkmark emoji to your Twitter name to get yours back.I tried. It’s not a new thing, though.
Bummer. Screenshot by Jay Peters / The Verge -
Apr 19
Twitter promises it’s really, actually removing legacy blue checks very soon
Illustration by Alex Castro / The VergeTwitter reiterated today that it’s going to remove legacy verified checkmarks Thursday, April 20th. Yes, that does mean Elon Musk’s Twitter intends to remove the last vestiges of what he once deemed the “lords & peasants system” on 4/20, ha ha.
The thing is, I won’t believe Twitter until it actually happens. The company originally said that it would “begin” removing checkmarks on April 1st, but as far as I know, that hasn’t taken place. (Well, outside of Twitter removing The New York Times’ verified checkmark after the publication said it wouldn’t pay the reportedly high fees for organizational accounts, but it seems like Musk made sure that happened.)
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Apr 13
PBS also stops tweeting after being hit with ‘government-funded media’ label
Image: Rafael Henrique/SOPA Images/LightRocket via Getty ImagesThe Public Broadcasting Service (PBS) has stopped tweeting from its primary Twitter account after it was given a “government-funded media” label. As of this writing the @PBS account hasn’t tweeted since April 8th, and the organization has since confirmed that it currently has “no plans” to resume posting to Twitter.
“PBS stopped tweeting from our account when we learned of the change and we have no plans to resume at this time,” PBS spokesman Jason Phelps tells Bloomberg. “We are continuing to monitor the ever-changing situation closely.” While PBS isn’t tweeting from its main account, it’s continued to put out content on affiliated accounts like @NewsHour, which have not had the “government-funded” label applied.
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Apr 12
It’s over, they got me.Twitter is now threat-selling verification, which is very funny.
It was a good run but all extremely messy relationships with social platforms come to a super weird end driven by the baby-like whims of a billionaire who didn’t do the reading. -
Apr 12
NPR becomes first major news organization to leave Twitter
Image: SAUL LOEB/AFP via Getty ImagesNPR has announced that it will no longer use Twitter to distribute its content after the social media platform began labeling the network as “US state-affiliated media,” putting it in the same category as government mouthpiece publications like RT and China Daily. NPR is the first major news organization to pull from the platform and comes at a time when Twitter CEO Elon Musk’s relationship with the press is at a low point.
NPR’s main Twitter account has been silent since getting the label a week ago, but CEO John Lansing made the stance official in a memo sent to staffers Wednesday morning. “We are not putting our journalism on platforms that have demonstrated an interest in undermining our credibility and the public’s understanding of our editorial independence,” he wrote.
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Apr 11
Promises, promises.The beginning of the end for “legacy” verified blue checks who aren’t paying to buy Twitter Blue benefits was supposed to be April 1st.
There’s no indication much changed on that date, but now Musk has listed a “final” date for removing legacy check marks — April 20th. Yes, it’s 4/20. Get it?
Of course, Musk also promised ad revenue splits for creators that never appeared, and said Twitter was done with layoffs before proceeding with more rounds of layoffs, so we’ll just wait to see what happens.
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Mar 31
Lords, peasants, and kings.Elon Musk proposed his plan for paid verification as an alternative to the previous system of “lords & peasants,” but not everyone is buying in.
LeBron James — a Martin fan who is notoriously cheap, refusing to pay for data roaming or ad-free Pandora — isn’t paying to stay verified post-April 1st.
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Mar 31
News outlets respond to Twitter Blue coercion with a resounding ‘meh.’Twitter is removing blue checkmarks from legacy verified accounts tomorrow, which begs the question: which newsrooms will pony up for Twitter Blue so their staff remains verified?
“Not many” appears to be the answer, at least If the pool interviewed by BuzzFeed is anything to go by. For what it’s worth, Vox Media (our parent company) won’t be paying for staff Twitter Blue subscriptions, either.
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Mar 28
Elon Musk says Twitter’s For You page will only recommend verified accounts
Illustration by Kristen Radtke / The Verge; Photo: Getty ImagesTwitter users will need a “verified account” to get recommended on the platform’s For You page starting on April 15th, according to a Monday evening tweet from CEO Elon Musk.
Given that Twitter has promised to start dismantling the “legacy” verified system at the beginning of April, that appears to mean that you’ll have to be a company, government entity, or Twitter Blue subscriber if you want to pop into the feeds of people who don’t follow you. Musk clarified on Tuesday that accounts you already follow will show up in For You, too, “since you have explicitly asked for them.”
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Mar 24
Twitter Blue subscribers may be able to hide their blue checks
Illustration by Kristen Radtke / The Verge; Photo: Getty ImagesTwitter may be working on a feature that lets you hide the blue checkmark you got by paying for its Blue subscription. A screen found by app researcher Alessandro Paluzzi shows that the company is working on a control panel for verification settings, with one of the options being “Show or hide your blue checkmark on your profile.”
This report should definitely be taken with a grain of salt, given that it appears to be an in-development feature that Twitter hasn’t announced (and that the company’s taking a long time to ship things it has said are coming). However, I can see why Twitter might want to add it. Depending on what part of the site you’re on, the blue verified checkmark can make you as much of a pariah as having an NFT profile picture. If a tweet from a Twitter Blue user goes viral, the comments are likely filled with memes about how “this mf paid for twitter,” and there are even tools to block everyone who has the subscription.
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Mar 23
Twitter claims ‘legacy’ blue checkmarks will start to disappear on April Fools’ Day
Illustration by Alex Castro / The VergeTwitter has announced that it’ll start “winding down” its legacy verified program and removing “legacy verified checkmarks” starting on April 1st, and is telling users to subscribe to its Blue subscription if they want to keep their blue check.
There’s a lot to unpack here. First, the announcement isn’t necessarily a surprise. CEO Elon Musk has been promising to get rid of “legacy” blue check marks, or verification badges that were given under Twitter’s previous rules, since November, and he’s reiterated that they’d be going away “in coming months” several times. According to Musk, those verification badges were given out in a “corrupt and nonsensical” manner (though they are in fact quite useful for letting users confirm that the celebrities they’re interacting with are indeed the real person).
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Mar 23
Twitter Blue subscriptions roll out globally, despite missing many promised features
Illustration: Alex Castro / The VergePeople all over the world can now pay for Twitter, as the company has announced that its Twitter Blue subscription service is now available globally. While the subscription has been pretty widely available before (you could sign up for it in almost 50 countries), the expanded availability reflects the company’s drive to make Twitter Blue an increasingly important part of the service.
Part of those efforts, however, includes making promises that it hasn’t kept yet. The company’s announcement tweets list some of the benefits of Twitter Blue, such as getting a checkmark, the ability to write longer tweets, getting prioritized ranking in conversations, and seeing half as many ads. Those last two, however, haven’t actually rolled out yet. When you click on the link to sign up for the service, they’re still listed as “Coming Soon.”
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Mar 3
Hey, where’s the Twitter Blue revenue sharing Elon Musk promised a month ago?
Where are the money birds? Illustration: Laura Normand / The VergeOn February 3rd, Elon Musk made a big announcement. “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” he said, later adding that you’d have to be subscribed to Twitter Blue Verified to get your cut. We here at The Verge spent the rest of the day waiting for more information about the program or for official support documents going more in-depth on how the whole thing would work.
After a month, it hasn’t appeared. Both the Twitter Blue and Twitter Creators accounts have been silent about the feature, it’s not mentioned on the Twitter Blue signup page, and Musk doesn’t appear to have brought it up since his initial announcement. I also wasn’t able to find anybody claiming that they’ve been making money from the feature. (If you or anyone you know has, please reach out!) As far as I can tell, the sum total of publicly available info on Twitter Blue’s ad revenue sharing is contained within Musk’s tweet about its launch.
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Feb 8
Now Twitter Blue subscribers can write 4,000-character tweets
Illustration by Alex Castro / The VergeTwitter has launched a longer tweet feature, giving Blue subscribers in the US the ability to post up to 4,000 characters at once. If someone you follow uses the feature, the tweet in your timeline will have a “show more” button to keep it from taking up your entire screen.
Currently, there are a few limitations to the feature (besides the big one that it’s behind a paywall). If your tweet is over the standard 280 characters, you can’t save it as a draft or schedule it for later. However, most other normal features should work as usual — you can add hashtags or pictures, and non-Blue subscribers will still be able to interact with the posts as normal.
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Jan 5
Twitter Blue’s verification blues.Washington Post columnist Geoffrey Fowler has again created a fake account for Sen. Ed Markey that was again verified as real by Twitter’s revamped authentication process:
I expected Twitter would ask me to prove my identity… But no. After 7 days, a blue check mark appeared on the faux Markey account, no questions asked.
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Dec 19, 2022
Twitter announces ‘Blue for Business’ to help identify brands and their employees
“Blue for Business” will let you show who is affiliated with your brand. Image: TwitterTwitter has officially announced Blue for Business, a subscription geared toward companies that want to “verify and distinguish themselves on Twitter,” as its press release says. The service will let companies link their main accounts with those of their employees to make it easier to show that someone actually does work for them.
The company is testing the service with “a select group of businesses,” including its own employees. Esther Crawford, director of product management at Twitter, has a little bird badge next to her blue checkmark that verifies her as an employee at the company, as you can see in this tweet of her announcing Blue for Business. Craft Ventures, a venture capital firm, also appears to have some employees marked as affiliates, using a badge with its logo.
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Dec 13, 2022
Whatever, I’m not a geologist.Twitter’s new manual verification-and-labeling process is going just great, as the Norway’s Prime Minister, Foreign Minister, and Ministry of Foreign Affairs have all been labeled “Nigeria government organization.”
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Dec 12, 2022
Twitter Blue is back, letting you buy a blue checkmark again
Would you pay for Twitter? Illustration by Alex Castro / The VergeElon Musk’s $8-per-month Twitter Blue subscription with verification is officially available, and you’ll need a verified phone number to sign up.
In a thread on Twitter, the platform notes that Blue will cost $11 per month if you sign up on iOS and will grant you access to the ability to edit tweets, upload 1080p videos, reader mode, and, of course, the coveted blue checkmark. If you paid for the old $4.99 / $2.99 Blue package, then you’ll need to subscribe again to keep its benefits, while anyone who signed up on Apple at the old $7.99 per month price will be automatically renewed at $11 per month unless they cancel.
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Dec 9, 2022
The Twitter checkmarks cometh.Twitter is gearing up to relaunch its verification program as soon as tomorrow, though the release could be pushed to early next week, I’m told. The plan is for a total of three checkmarks: the paid Twitter Blue subscription for a blue check (existing, non-paid blue checks will lose them 90 days post-launch if they don’t pay), a grey check designated for government accounts and managed by Twitter, and a gold check for advertisers.
Based on what I’m hearing, Twitter is doing its best to avoid the impersonation fiasco that occurred after the brief rollout of paid verification before. This time, the plan is to temporarily remove an account’s blue check for seven days if the display name is changed. You’re welcome, Mario.
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Nov 27, 2022
Elon Musk never responded to Senator Ed Markey’s questions on Twitter verification.Senator Markey gave Musk until November 25th to respond to his concerns about paid verification, but Markey says on Twitter that the billionaire didn’t provide any answers.
Earlier this month, Markey warned Musk to “Fix your companies. Or Congress will,” after the two got into a spat on Twitter about fake verified accounts. In his most recent tweet, Markey calls on Congress to “pass laws that put user safety over the whims of billionaires.”
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Nov 25, 2022
Elon Musk says Twitter will begin manually authenticating Blue, Grey, and Gold accounts as soon as next week
Elon’s answer to Twitter verification hell is to go back to manually authenticating accounts. Oh, and making the tick a different color. Illustration by Alex Castro / The VergeElon Musk says that Twitter’s check mark program could return on Friday, December 2nd, with a new procedure to verify individual identities in order to resolve impersonation issues. Musk described the new manual authentication process as “painful, but necessary.” Verified check marks will also be expanded with additional colors — gold for companies, grey for the government, and the original blue for individual accounts.
As it turns out, offering so-called verified check marks for an $8 monthly subscription without actually verifying identities wasn’t a brilliant idea. After Musk ignored warnings from Twitter’s own trust and safety staff, the platform’s paid Twitter Blue subscriptions rolled out and quickly resulted in some ‘verified’ accounts impersonating notable public figures and brands, driving away advertisers from the “high-risk” platform. Musk has since said that the company wouldn’t relaunch Twitter Blue until “we’re confident about significant impersonations not happening.”
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Nov 22, 2022
Twitter won’t restart paid verification until ‘significant impersonations’ stop, Elon Musk says
Illustration by Alex Castro / The VergeElon Musk told Twitter employees on Monday that the company won’t relaunch its paid verification subscription, Twitter Blue, until “we’re confident about significant impersonations not happening,” according to a recording of his remarks obtained by The Verge.
Musk said last week that his $8 per month Blue subscription would be made available again on November 29th. But in the meeting with employees, he said the timing of the launch was unclear: “We might launch it next week. We might not. But we’re not going to launch until there’s high confidence in protecting against those significant impersonations.”
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Nov 11, 2022
Verified parody Jesus can probably keep on jeezing.When Mario flipped Twitter the bird, it was impersonating a big brand — something Twitter wants to stop so it can get that sweet advertiser cash. Yet Elon keeps insisting parody is allowed, and what the heck is the difference? But guy’s latest tweet makes me think he’s talking about a specific kind of parody.
See, Jesus Christ has been doing this for well over a decade, and so Twitter wasn’t just going to roll Him for fun, even if making big pharma lose billions is arguably way funnier. But if Twitter gives Jesus a “Parody” badge — a la the new “Official” badge — then Elon gets to be arbiter of what is and isn’t funny. Wait, I guess that isn’t actually better?
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