Jill Krajewski, a freelance writer and Succession meme-maker, agrees that what the obsessives relate to is “not the evil billionaire side but the exaggerated Shakespearan archetypes—characters falling on their face and self-sabotaging. These reprehensible characters are still entertaining and endearing and still make us cry.” She points to an iconic Succession moment: Kendall rapping a self-penned track, “L to the OG,” for Logan’s birthday. “It was a shock wave of a shared social moment,” she says. “Oh my God, he’s rapping.” It led to real-life Halloween costumes. Krajewski herself penned a fake 33⅓ cover for “L to the OG.” And in all its inanity, it was still rooted in Kendall’s love for his father.

Another Succession meme-maker, Anna Golez, says there are multiple threads within the online community, like the “puzzle box” people with “wild theories” about hidden motivations, which Golez largely dismissed: “None of these [characters] are as competent or cunning as they seem to want to be, and I think that's the entire point.”

Then there’s the “Very Online side of the community,” folks “who'll write whole essays about characters or make passionate, sincere video edits,” says Golez, who runs the meme account No Context Succession. “I approach Succession as a tragedy, and I see the show as a fun house mirror made to reflect our broken, distorted, unserious world run by broken, distorted, unserious figures.” With that said, Golez’s point of view should be easy to predict: “I believe Succession will live long in people's minds well after the finale.”

Even without new episodes, Krajewski, too, predicts Succession will continue to feel sadly relevant. “Like The Simpsons, Succession is attributed with predicting reality. But it’s not a prediction. Succession identifies how people in power are constantly falling on their face. As long as there are money-hungry executives and greed and nepo babies, we’re going to see Succession on the timeline.”