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This week, advertisers swarmed the beaches of southern France for the Cannes Lions advertising festival. Kevin says artificial intelligence is all anyone there can talk about, but admits the conference is making him rethink how quickly generative A.I. will take over the industry — despite the buzz.

Then, the New York Times reporter Emma Goldberg on when remote work stopped being the future for tech companies.

And finally: What does the newest season of “Black Mirror” tell us about what’s next for TV?

Today’s guest:

• Emma Goldberg is a business reporter for The New York Times.

Additional information:

• Advertisers have returned to the Cannes Lions festival, but with a bit more frugality this time around.

• Tech companies are getting desperate in their efforts to woo workers back to the office.

• The “effort heuristic” is the notion that the quality of an object is determined by the perceived amount of effort that went into its creation.

Credits

“Hard Fork” is hosted by Kevin Roose and Casey Newton and produced by Davis Land and Rachel Cohn. The show is edited by Jen Poyant. Engineering by Alyssa Moxley and original music by Dan Powell, Elisheba Ittoop, Marion Lozano, Sophia Lanman and Rowan Niemisto. Fact-checking by Caitlin Love.

Special thanks to Paula Szuchman, Pui-Wing Tam, Nell Gallogly, Kate LoPresti and Jeffrey Miranda.