“It’s a fitting end to a phenomenal unwinding of an iconic brand and business.”

—Allen Adamson, co-founder of marketing consultancy Metaforce, is not a fan of Twitter’s plans to ditch its instantly-recognizable blue bird logo and rebrand to X, he tells the Guardian.

The big story

Capitalism is in crisis. To save it, we need to rethink economic growth.

October 2020

Even before the covid-19 pandemic and the resulting collapse of much of the world’s economy, it was clear that capitalism was in crisis. Unfettered free markets had pushed inequality of income and wealth to extremely high levels in the United States, and slow productivity growth in many rich countries had stunted a generation’s financial opportunities.

It’s no wonder many have begun questioning the devotion to free markets and faith in the power of economic growth to solve our problems. But while antipathy to growth is nothing new, its reemergence as a movement has taken on a harder political edge that questions whether we need to grow at all. Read the full story.