Amazon is making it easier to get emergency help without your phone. The retail giant announced a new Alexa Emergency Assist service as part of its September product event on Wednesday. The service will allow customers to reach emergency responders through Echo devices while also sending alerts to emergency contacts. The service will cost $6 a month or $59 a year and will be available later this year. Guard Plus customers can access the Alexa Emergency Assist for $5 per month or $50 per year.

In an emergency, users can just say “Alexa, call for help” to be connected to an agent who will then call 911. Users will be able to add their information including their home address, medications and allergies, and emergency contacts to their profile, which can then be sent to first responders. 

Amazon’s foray into emergency services follows Apple’s integration of emergency satellite connectivity into its latest iPhone lineup. Google also added emergency detection and sharing features on its Pixel lineup this summer. 

Unlike emergency assistants on phones that use the device’s sensors to detect falls and crashes, Amazon’s services rely only on voice to self-report an emergency. Users will need to speak to an Alexa device and ask for help in order to activate the emergency services. The service seems as though it could be helpful for elderly customers who might fall in their homes and can’t get up but don’t lose consciousness. 

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