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The Amazon Fire TV Stick 4K is still just $23 following October Prime Day

Streamline your TV use and bring a 4K cinematic experience to your home with the Fire TV Stick 4K that is still on sale for 54% off after Amazon’s Prime Big Deal Days came to a close on Wednesday.

Written by Kayla Solino, Associate Editor on

The Amazon Fire TV Stick 4K is a streaming device that transforms your TV into a smart one by letting you access your favorite TV shows and movies from top services like Netflix, Hulu, HBO Max, Disney+, and Amazon Prime in one place on a crisp, easy-to-navigate platform.

Also: Best October Prime Day deals: Live Updates

If you’ve been toying with trying out a fire stick in your house, this is a great time to swipe up this 4K model for 54% off its usual price of $50 following the close of Amazon’s Prime Big Deal Days, saving you $27.

Amazon Fire TV Stick 4K

View now at Amazon

The Fire TV Stick 4K lets you enjoy a vibrant, 4K cinematic experience in your own living room with Dolby Vision and Dolby Atmos audio capabilities.

I grabbed this Fire Stick last year during the July Prime Day sale, and it is my favorite tech purchase to date, especially as a 20-something between college and post-grad life. The original price of $50 isn’t too much of a damper on your pocket, but scoring this for less than $25 made me jump to try it last year.

The Fire TV Stick 4K is compatible with HD TVs and 4K UHD TVs, and although most televisions are already designated as smart right out of the box, adding a streaming device to any non-Fire TV, such as this 4K Fire Stick, helps to streamline and elevate your viewing experience.

Also: The best October Prime Day Fire TV deals

I find using the Fire TV Stick makes managing all my streaming services much easier, and the Fire OS is user-friendly, even for my older family members. I can also utilize the Alexa voice capabilities to search and launch content, as well as control my other smart home devices. Best of all, the Fire TV Stick 4K features the power and volume button on one remote.

Aside from this Fire TV Stick, we’ve rounded up all the best October Prime Day 2023 deals. And if you’re looking to pair a new TV with your Fire Stick, here’s a roundup of the best Fire TV deals and the best TVs on sale this October Prime Big Deal Days.