• Current price: $1,499
• Original price: $1,700

This Apple MacBook Air features Apple’s most advanced silicon, the M2 chip, which severely upgraded the laptop’s performance from its predecessor. Some of its highlights include a six-speaker sound system, a 2.7-pound lightweight design, an 8-core CPU, 10-core GPU, two USB-C/Thunderbolt ports, and an 18-hour battery life.

Review: I can’t recommend the 15-inch MacBook Air enough, even if it’s not for me

The laptop’s advanced capabilities even earned it a spot as ZDNET’s top pick for best laptops in 2023. Finding a discount on an Apple device is typically difficult; therefore, a discount this big is something you should hop on. 

• Current price: $200
• Original price: $250

If someone on your list is an Apple user and likes to listen to music, the Apple AirPods Pro earbuds are the perfect gift. The AirPod Pros are Apple’s most advanced earbuds with impressive ANC (active noise cancellation), Apple Apple-designed H2 chip, adaptive transparency mode, personalized spatial audio, and up to 30 hours of listening time. 

The earbuds even landed a spot on ZDNET’s best earbuds you can buy in 2023 roundup as the noise-canceling earbuds for Apple users.

• Current price: $60
• Original price: $130

Amazon recently dropped its latest Echo Show 8 (2023, 3rd Generation), and although it has significant upgrades from prior models, it has a hefty $150 price tag. If you own an Echo Dot, enjoy Alexa’s assistance, and want to save some money, an Echo Show 8 (2021, 2nd Generation) would make a great addition to your household. 

This Echo device has an 8-inch HD touchscreen and a 13MP camera that allows you to do tasks you wouldn’t be able to with the speaker, such as making video calls and having it display photos, recipes, news, streaming, and more. You can even use it to display the video feed from your Blink Security Cameras. 

As ZDNET’s smart home expert Maria Diaz says, “The newest Echo Show 8 makes a compelling case for a smart display for both Alexa fans and smart home enthusiasts, but the $150 price tag, higher than previous generations, could be a deterrent. The second-generation Echo Show 8 retails for $130, though it’s often discounted, like right now, at only $70.”

Review: Echo Show 8

• Current price: $219
• Original price: $249

If someone you know is an Apple device user and has shown some interest in a smartwatch, the Apple Watch SE (2nd Gen) is the perfect gift for them. In fact, I purchased this exact model as a birthday gift for my partner last month, and it was a smashing success. 

Despite being the most budget-friendly model, it boasts many of the same health and safety features as the more advanced Apple Watch models, including fitness tracking, heart-rate monitoring, sleep insights, Crash Detection, water resistance, and a good battery. 

The only thing you are really missing out are more advanced features such as blood oxygen tracking or temperature taking, and unless the person has specifically vocalized a need for them, they can most likely live without them. 

Apple products rarely go on sale, so a $30 discount on an already budget-friendly model is a great deal.  

• Current price: $2,500
• Original price: $2,800

The Sony A95K is a strong competitor in the OLED TV space, even earning it a spot as ZDNET’s best OLED TV overall for 2023. This TV would make an excellent gift for someone who really cares about the picture quality of what they are watching, boasting upscaled 4K resolution, a wide range of colors, XR OLED Contrast Pro, and Dolby Vision support. 

Also: The best October Prime Day TV deals still available

This TV could also be a great purchase if you’re someone who has been putting off upgrading your TV until you found the perfect deal or a compelling reason to upgrade. The biggest con of this TV is its price tag, which is steep due to all of its exceptional visual and sound features. But you can buy it for $300 off right now.