The 5 best early Prime Day 2023 Fitbit and fitness tracker deals
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These are the best Fitbit and fitness tracker deals ahead of 2023 Prime Day
Movement motivation is made even easier with a fitness tracker. And thanks to Prime Day’s promising sales, you can snag capable Fitbit, Garmin, and other fitness tracking models for a super reasonable price tag.
While Apple and Samsung might be leaders in the smart wearable market, don’t count these models out — they’re just as comprehensive, durable, and even stylish. And thanks to Prime Day savings, they have Apple and Samsung beat on price.
Also: Best early Prime Day deals
Read below for popular models that are now on sale for Prime Day.
The best Fitbit deals for Prime Day 2023

- Current Price: $230
- Original Price: 300
Looking and acting the most like a traditional fitness smartwatch, the Fitbit Sense 2 provides text, phone, and app notifications and find my phone abilities on the 1.69-inch screen, along with a health-oriented suite which includes sleep and activity tracking along with heart rate monitoring. It includes a six month free Fitbit Premium membership, but even without the membership houses premium features like a six plus day battery, Google Wallet, and even Google Maps on Android phones.

- Current price: $200
- Original price: $350
This rugged Garmin watch is great for outdoor activities with supported GPS application, solar charging, and water-resistant for up to 100 meters. Additionally, it tracks your activity (both in and outdoor), sleep, and heart rate while lasting for 24 days on a single charge. It may not be the latest and greatest from Garmin, but it still comes with Garmin’s comprehensive fitness tracking and analytical suite, durable build, and lightweight form factor.

- Current price: $100
- Original price: $130
The Fitbit Luxe tracks your sleep, activity, and heart rate (both in real time and overall trends) all while looking more like a sleek piece of jewelry rather than an obvious fitness tracker — with versatile thin-band options to further customize to your style. Convenient to wear from work or class to the gym all week, it packs in a five hour battery life on a single charge. The Luxe also includes a free, six month premium membership trial with guided programs and additional analytics.

- Current price: $80
- Original price: $100
This model might be lightweight in form factor, but it’s rich in health and wellness features. The versatile suite contains a daily readiness score, activity and sleep tracking metrics, heart rate monitoring, and cycle tracking all while lasting for 10 days on one charge. Additionally, it has built0in GPS, a stress management score, and the screen is easy to read even in the bright sunlight. And for less than $100 and a six month free Fitbit Premium trial, it’s a steal to say the least.

- Current price: $59
- Original price: $79
The Fitbit Ace 3 is a tracker designed for kids ages six and up. It can be a great tool to keep them attune with their bodies, especially with the activity and sleep tracking features, and even go along with them during under water adventure as the model is water resistant up to 50 meters. Plus, with an 8 day battery life, your child doesn’t have the responsibility of charging a device every night. These features coupled with an animated clock face have the potential to turn activity into pure fun.
More Prime Day 2023 Fitbit and fitness tracker deals
When is Amazon Prime Day 2023?
Amazon Prime Day 2023 is happening Tuesday, July 11, and Wednesday, July 12.
The exclusive deals for Prime members officially launch on July 11 at 3 a.m. EDT, and new deals will drop as often as every 30 minutes during the two day event.
Also: Amazon Prime Day is official: July 11-12 for major sales on tech and more
How did we choose these Amazon Prime Day deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What is the best Fitbit?
From our hands-on testing, ZDNET’s pick for the best Fitbit overall is the Fitbit Versa 3 due to its GPS connectivity, easy to read screen, and outstanding smartwatch UI.
ZDNET also loves the Fitbit Luxe for a sleek, easy, and comprehensive wear, the Fitbit Ace 3 for kids, and the Fitbit Charge 5 for its fantastic heart rate monitoring.
What are the best Amazon Prime Day 2023 deals?
ZDNET has been scouring the sale to find the best deals by category:
- Best Prime Day deals
- Best Prime Day phone deals
- Best Prime Day laptop deals
- Best Prime Day TV deals
- Best Prime Day robot vacuum deals
- Best Prime Day security camera deals
- Best Prime Day kitchen appliance deals
- Best Prime Day headphones deals
- Best Prime Day Samsung deals
- Best Prime Day Fire TV deals
- Best Prime Day Echo device deals
- Best Prime Day Ring and Blink deals
You can also find the best Amazon Prime Day deals by price:
And the best deals from other retailers this week: