Welcome to WIRED’s Prime Day liveblog. The deals will start at 12:01 am PT (3:01 am ET), but in the meantime, we’ll be posting about early deals as they appear and great discounts from rival retailers like Target and Walmart. We’re a little bit biased, but the best reason to come to WIRED for Prime Day coverage instead of striking off into the wilds of Amazon alone is that our team points you to gear we know is good. We try to test all the products we recommend, and Prime Day is rife with products that just aren't very good, even stuff that has (fake) five-star reviews. If you’re (ahem) doing your own research, we might implore you to consult our handy guide to spotting fake reviews before making any potentially painful purchases.