Apple Maps had what could be characterized as a terrible start to its existence in 2012, with a catalog of issues that didn’t help users shift over to it from Google Maps. Now, over a decade later, the Wall Street Journal acknowledges that Apple Maps is no longer terrible.

The profile of the navigational tool published on Monday refers to the “hot-mess territory” of Apple Maps’ launch, including considerable map errors that threatened lives, as well as a poorly implemented 3D Flyover. The issues were sufficient enough for Maps chief Richard Williamson to be fired from the company, and for CEO Tim Cook to offer an apology to customers.

After asking users and user experience analysts, the report deems that Apple has finally fixed the service enough to be usable. This apparently occurs after a decade of upgrades, updates, and refinements to the service by Apple’s engineers.

“Some users are finding reasons to switch to Apple Maps, including its clear public directions and visually appealing design,” the article claims. It even quotes Craig Federighi stating “Maps has come a long way, and people have noticed,” albeit from WWDC 2020, three years ago.

Changes of opinion

A number of reasons from users are also mentioned as proof of this change. However, while the headline and the initial tone proposes the change in sentiment was a more recent event, its first example goes completely against that.

Airline industry analyst Jason Rabinowitz claimed they switched to Android to use Google Maps more easily after being “incensed” by Apple Maps’ introduction. He then returned to iPhone in 2015, and returned to Apple Maps after the introduction of transit features.

In another example, Apple Maps became more useful to a “Google Maps power user” after being prompted to use it in an airport, complete with recommendations within the terminals of shops and restaurants.

“It made me kind of revisit and rethink some of my prior assumptions about it,” Jane Natoli explains. “Whatever initial reputational hurdles that Apple Maps faced, I think they’ve jumped over those.”

Throughout the piece, Apple’s ability to present data to users in Apple Maps is seen as a big selling point, as it’s “really good at making things look pretty,” user Agelica Nguyen insists. By contrast, Rabinowitz calls Google’s own transit layer “sinfully ugly to look at,” due to being heavily cluttered.

Despite Apple’s decade of work, the article still says Apple has more it can do.

Referencing two users, it claims Apple still needs to fix routing, with one “led astray” in Boston . The other, a Los Angeles intern, believed that Apple Maps routed him through residential neighborhoods to avoid gridlock, but insists that the diversion still added time to the commute compared to sitting in traffic.