5 key metrics that help edtech startups improve profitability Roman Kumar Vyas Contributor Roman Kumar Vyas, CEO and founder of Refocus, is a serial entrepreneur with over 12 years of experience in…
Category: EC How To
SaaS leaders: Use customer insights to accelerate growth during a downturn
SaaS leaders: Use customer insights to accelerate growth during a downturn Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets, where she helps…
Your MVP doesn’t need to be perfect; it needs to be stage appropriate
Your MVP doesn’t need to be perfect; it needs to be stage appropriate Startups are essentially machines that build MVPs (minimum viable products) that help answer questions and gradually de-risk the value…
5 product management tips that can help startups thrive in 2023
5 product management tips that can help startups thrive in 2023 Alex Lychak Contributor Alex Lychak is head of product at OBRIO, an IT company with Ukrainian roots that develops mobile applications…
5 buyer red flags to look for during the M&A process
5 buyer red flags to look for during the M&A process Marina Martianova Contributor Share on Twitter Marina Martianova, founder and CEO of Seamm, is a serial entrepreneur who launched her first…
When fundraising, anchor your company with the ‘why now?’ slide
When fundraising, anchor your company with the ‘why now?’ slide When talking to investors, you’re answering the what (product), why (mission), where (if relevant) and how (strategy and go-to-market). But founders often…
On the journey to Series B, strategy is more important than metrics
On the journey to Series B, strategy is more important than metrics Ophelia Brown Contributor Share on Twitter Ophelia Brown is the founder of Blossom Capital, an early-stage venture fund. Imran Ghory…
Building a growth marketing team the right way
Building a growth marketing team the right way Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates,…
A Black YC alum explains how he raised $107M
A Black YC alum explains how he raised $107M Nathan Beckord Contributor Share on Twitter Nathan Beckord is CEO of Foundersuite.com, a software platform for raising capital and managing investors. He is…
For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing
For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing My heart sinks when I talk to a startup founder who proudly declares having a customer base that’s…