Investors have rallied behind Microsoft in recent months as the company has unveiled generative A.I. features across its products, including integrating a chatbot into its Bing search engine and adding an A.I. assistant to its software used in offices around the world.

“Organizations are asking not only how — but how fast — they can apply this next generation of A.I. to address the biggest opportunities and challenges they face — safely and responsibly,” Satya Nadella, the company’s chief executive, said in a statement.

Last week, the company announced pricing for Microsoft 365 Copilot, an A.I.-powered assistant for its popular productivity software, including Word, Excel and PowerPoint. The price — $30 per user each month — was more than analysts had expected and pushed Microsoft’s market capitalization above $2.6 trillion for the first time.

Amy Hood, the company’s finance chief, said on the call with investors that sales from generative A.I. would be “gradual” as more products became broadly available, with the impact kicking in more next year. At the same time, the company will continue to increase its spending to build data centers and other infrastructure based on the strong “demand signals” from customers, she said.

Sales of Azure, Microsoft’s flagship cloud computing product, were up 27 percent in the quarter, excluding fluctuation in foreign currency. That was a slowdown from the previous quarter but at the high end of the range that the company had indicated investors should expect.