How we used data-driven personas to radically improve the customer experience
How we used data-driven personas to radically improve the customer experience Gary Sabin Contributor Gary Sabin is VP of product at Impartner, a B2B partner...
When it comes to early-stage growth marketing, it’s often better to imitate than innovate
When it comes to early-stage growth marketing, it’s often better to imitate than innovate Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former...
Building a lean B2B startup growth stack
Building a lean B2B startup growth stack Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer, a platform that...
Using predictive LTV to juice up marketing campaigns
Using predictive LTV to juice up marketing campaigns Ido Wiesenberg Contributor Share on Twitter Ido Wiesenberg is co-founder and CEO of Voyantis, a predictive growth...
5 tactics for managing paid customer acquisition during a downturn
5 tactics for managing paid customer acquisition during a downturn Brian Rothenberg Contributor Share on Twitter Brian Rothenberg is a partner at Defy, a two-time...
Building a growth marketing team the right way
Building a growth marketing team the right way Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth...
For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing
For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing My heart sinks when I talk to a startup founder who...
4 video content tips for your startup’s growth marketing
4 video content tips for your startup’s growth marketing Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and...
Teach yourself growth marketing: Which metrics really matter?
Teach yourself growth marketing: Which metrics really matter? Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth...
Teach yourself growth marketing: How to perform growth experimentation through A/B testing
Teach yourself growth marketing: How to perform growth experimentation through A/B testing Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC...